Requirements
Work with the management team to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
Creating which will catch maximum customer interest
Writing and content for websites, social media pages and public
Optimize Engine Optimization driven content and increase the site traffic
Collaborating the management and sales team to decide the brand taglines, logo and other promotional material
Measuring and company website and LinkedIn media traffic statistics
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
Ensure that the content is compliant with the copyright and data protection laws
Maintain consistency in content and ensure alignment with the brand history and plans
Identify customers needs in relation to the company and write content to cater those needs
Update the website, LinkedIn company page and other content pages periodically
Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership
Experience with graphical design